1. SCOPE

This Privacy Policy applies to Personal Information that FAO collects, uses, discloses, and otherwise processes when you:

• Access or use our website available at faoschwarz.com or any other website operated or made available by FAO where this Privacy Policy is posted (collectively, the “Website”);
• Access or interact with any other online products or services FAO provides, such as our personal shopping services;
• Interact with us or complete transactions in our stores;
• Communicate with us through any written, electronic, or oral communications, including by email, phone, or text message; or
• Interact with us in the context of our internal recruiting efforts, such as by applying for a job with us.

For the purposes of this Privacy Policy, we refer to in-store transactions, our Website, and any other online product or service we provide that is covered by this Privacy Policy as the “Services.”

2. WHAT PERSONAL INFORMATION WE COLLECT AND HOW

As used in this Privacy Policy, “Personal Information” means any information that identifies or could be used to identify an individual person, which may include name, email address, and phone number. It also includes other non-public information that we associate with such identifying information. Personal Information does not include aggregated or anonymized information. We collect information, including Personal Information, directly from you and indirectly, as described below.

a. Information You Provide to Us

We collect information that you provide directly to us when you access or use the Services or when you interact with us. We collect information that you provide to us in the following ways: 

• Accessing or Using the Services: When you access or use the Services, such as browsing or making purchases through our Website, we collect information about your browsing and purchasing activity, such as products you select to view, add to your cart, or purchase. We also collect certain information automatically when you access or use the Services, as described in the “Information We Collect Automatically” section below. 

• Making Purchases: When you make a purchase through the Services, including making a purchase through our Website or by calling us, we collect your contact information, such as your name and email address, the shipping address for your order, your billing and payment information, and information about the products you purchase. For more information about how payments are processed, see the “Payment Processors” section below. 

• Account and profile information: If you sign up for or establish an account to access or use the Services, we collect information to set up your account including your name and contact information. We may also assign you a unique identifier as a user of the Services. 

• Customer support requests and inquiries, forms, and questionnaires: If you contact us, such as through our live chat feature, by sending us an email using the FAO email address provided on the Website, or submitting a “contact us” form through the Website, we may collect your name, email address, phone number, and any other information you choose to include in your message. We may also collect information you provide if you complete surveys or questionnaires that we make available. 
  
  
• Warranty claims, recalls: If you file a warranty claim or process a recall with us, we collect information such as your contact information and product information to process the warranty or recall.

• Product reviews and feedback: If you submit a product review or feedback, we collect your name, email address, and any product rating and review information or any feedback you choose to provide. 

• Marketing communications and newsletters: If you sign up to receive newsletters and marketing communication from us, we will collect your name and contact information, such as your email address. 

• Interactions through social media: If you interact with us through any of our pages or feeds on any social media sites or platforms, such as Facebook or Instagram, we may collect information such as your name, username, demographic information, contact information such as email address, location, interests, and publicly-posted data such as your social media activity. 

• Apply for a Job or Interact with Us for Our Recruiting Purposes: If you submit an application for a job or otherwise interact with us for our internal recruiting purposes, such as by emailing us to inquire about an open job, we collect information such as your name, contact information, such as email and phone number, resume information, such as job history and education information, the job you’re applying for, and certain social media profile information, such as your LinkedIn profile information. 

You may choose not to provide information directly to us or to not use the FAO Services. However, some Personal Information is necessary so that we can provide you with the Services you have requested. Failure to provide this information may prevent us from providing you with access to our Services. 

b. Information We Collect Automatically

When you access or use our Services, we or our third-party agents or service providers automatically collect information about the device you use to access the Services and your activity when you use the Services. Depending on your activity, the information may include: 

• Device and Usage Information: We collect certain information about your device and how you interact with the Services each time you access or use them.
  
  • Device information may include your Internet Protocol (“IP”) address, browser type, unique device identifiers, information about your approximate location (as determined through your IP address), mobile, computer or device hardware information (e.g., operating system version, hardware model, IMEI number and other unique device identifiers, MAC address, and device settings), device event information, log information, and crash data.
  • Usage information may include referring / exit pages and URLs, how you interact with links on the Website, landing pages, pages viewed, features that you use, access dates and times, and other clickstream data. 

• Geolocation information: When you access our Services, we may ask you to grant us access to your device’s geolocation data. If you grant such permission, we may collect information about your precise geolocation, and we may use that information to provide and improve the Services. If you access the Services through a mobile device and do not want your device to provide us with geolocation information, you can disable the GPS or other location-tracking functions on your device. See your device manufacturer’s instructions for further details. If you disable certain functions, you may be unable to use certain parts of the Services. 

• Cookies and Other Tracking Technologies: We and our third-party service providers or agents may collect information using one or more Cookies or similar technologies such as pixels (collectively “Cookies”), depending on your cookie preferences. Cookies may collect information such as your IP address, unique device identifiers, your browser settings, and information about how you use the Services (e.g., the pages you view, the links you click). Please refer to the “Cookies and Tracking Technologies” section below for more information about our use of Cookies and your choices related to Cookies. 

c. Information Collected from Third Parties 

In some instances, we process Personal Information we receive from third parties, which consists of: 

• FAO’s Service Providers: We receive information from our service providers or agents who perform business services for FAO, such as Website information from third parties that assist us in operating our Website and transactional data from our third-party infrastructure service providers. 

• Analytics, Marketing, and Advertising Providers: We may receive information from entities who perform data analytics for FAO. We also may receive information from third-party advertising partners, marketing partners, lead generation providers, and/or third-party enrichment providers. For more information, please see the “Targeted Advertising” section below.

• Information You Provide About Another Person: You may choose to provide us with another person’s information (such as their name, email address, or shipping information) so that we may recommend or send products to that person. For example, you may provide us with another person’s name and address information when you want to send them a gift that you ordered using the Services. You may also provide us with information about another person if you refer them for a job with us. This information may include their name, contact, and resume information. 

• Recruiting Information from Third-Parties: We may collect information from third-party social media and jobs platforms, such as LinkedIn, for our recruiting purposes. We may also receive information from third-party recruiters and agencies that assist us with our recruiting activities. 

3. HOW WE USE PERSONAL INFORMATION

We use the information we collect in the following ways:

• To provide and operate our Services, including our Website;
• To create your account with FAO;
• To manage and maintain your account;
• To enable online shopping, personal shopping services, and complete and manage purchases;
• To process and facilitate payments;
• To issue and process recalls and warranty claims;
• To personalize and improve user experience with the Services;
• To update, improve, and/or enhance the Services, and develop new features, functionality, and products;
• To provide technical support for, secure, and protect the Services, including to detect and prevent fraud, abuse, or security risks, and to track outages and troubleshoot;
• To conduct analytics related to the Services;
• To market our Services and/or products that may be of interest to you;
• To personalize and target advertisements to you, subject to your cookie preferences; 
• To manage event registrations and attendance;
• To manage contests and promotions;
• For our internal recruiting and hiring purposes;
• To respond to your inquiries and requests, or otherwise communicate with you, and to provide you with assistance related to the Services;
• To provide updates about our Services and send you newsletters;
• To enforce our Terms and Conditions, resolve disputes or otherwise to carry out our obligations and enforce our rights, and to protect our business interest and rights of third parties;
• For our business transfers;
• To comply with legal and contractual obligations and requirements;
• To keep you updated about changes to policies relating to our Services (including this Privacy Policy); and
• For any other purpose with your consent. 

We may combine any of the information that we collect from you with other information, including information that we obtain from third parties, or with information derived from any other products or services we provide. We will use this information for the purposes described in this Privacy Policy. 

We process Personal Information for the legal bases listed below. The applicable legal basis depends on the Services you use and how you use them.

• To provide you the Services you’ve signed up for or requested and to perform our obligations under the applicable terms of use and service.
• Where it is necessary for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override those interests. For example, when we carry out fraud screening, improve or enhance the Services, or to market and promote the Services.
• Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
• If we have obtained your prior consent. Please note that for this specific legal basis, you have the right to withdraw your consent at any time, but this will not affect any processing that has already taken place. 

4. HOW WE DISCLOSE PERSONAL INFORMATION 

We transmit, disclose, grant access, make available and provide (collectively, “disclose”) Personal Information to or with the following types of third parties: 

• Service Providers: We disclose Personal Information with our third-party vendors, consultants, agents, contractors, and service providers that help us provide our Services or with any of the purposes described in this Privacy Policy. Such service providers may include hosting providers, customer relationship management and customer support service providers, recall and warranty processors, other third-party service providers that help us provide features and functions for the Services, and professional advisors, agents, auditors, lawyers, consultants, and accountants. Service providers may also include third-party advertising partners; for more information, please see the “Cookies and Tracking
  Technologies” section of this Privacy Policy.

• Business Transfers: We may disclose Personal Information to third parties we choose to acquire or with buyers, successors, or others in connection with a merger, divestiture, restructuring, reorganization, financing due diligence, dissolution or other sale or transfer of some or all of our assets or transition of service to another provider, whether as a going concern or as part of bankruptcy, receivership, liquidation or similar proceeding, as permitted by law and/or contract. 

• Compliance and Regulatory Purposes: We may disclose Personal Information if we believe that it is necessary to:
  
  • comply with a law, regulation, legal process, or legitimate governmental request;
  • protect the safety or security of the Services, users of the Services, or any person;
  • investigate, prevent, or take action regarding illegal or suspected illegal activities;
  • prevent spam, abuse, fraud, or other malicious activity of actors using or accessing the Services; or
  • protect our rights or property or the rights or property of those who use the Services.

Non-public information about our users will not be released to law enforcement except in response to an appropriate legal process such as a subpoena, court order, or other valid legal process that has been reviewed by FAO. However, if we receive information that provides us with a good faith belief that there is an exigent emergency, we may provide information to law enforcement trying to prevent or mitigate the danger (if we have it), to be determined on a case-by-case basis. 

• With Your Consent: There may be situations where you are asked to consent to disclose Personal Information with third parties for additional reasons not included in this Privacy Policy. 

5. MARKETING PREFERENCES 

From time to time, we may use Personal Information to send you details of new products or services, updates, invites to events, and other information that may be of interest to you. If you no longer want to receive marketing emails from us, you may opt-out by using the unsubscribe link that we include in our marketing emails. You can also manage your marketing preferences by emailing us at with “unsubscribe” in the subject line together with the name of the publication you wish to unsubscribe from. We will complete your opt-out request as required under applicable law. 

6. PAYMENT PROCESSORS 

FAO does not directly collect or store your payment information. We use third-party, PCI-compliant payment processors to collect and process the payment on our behalf. Our payment processors may provide us with limited information to confirm the transaction. Information collected from you by these third-party payment processors is governed by the applicable third-party payment processor’s privacy policy. You should review the applicable privacy policy prior to submitting any information to the applicable third-party payment processor. 

7. YOUR CHOICES 

Depending upon the requirements of your local data protection and privacy laws, you may have the right to make the following requests to FAO:

• Access your Personal Information;
• Correct your Personal Information;
• Erase or transfer your Personal Information;
• Restrict processing of your Personal Information;
• Object to the processing of your Personal Information; and
• Withdraw your consent for processing of Personal Information. 

FAO will respond in accordance with and as required under applicable data protection and privacy laws. To submit a request, please contact us using the information described below, and we will consider your request in accordance with applicable laws. 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to help ensure that Personal Information is not disclosed to any person who has no right to receive it.

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us. 

8. COOKIES AND TRACKING TECHNOLOGIES 

As described above in this Privacy Policy, we collect and may permit third parties to collect information using cookies and other technologies. 

What Are Cookies? 

Cookies are small data files that are placed on your device that are set by us or by third parties when you visit a website or other online service. FAO uses Cookies for purposes such as to provide content or features on our Services, help us remember you and your preferences, and improve your user experience by making our Services more efficient and relevant to you. You can find more information about cookies at: 

In addition to Cookies, we use other technologies that are similar in function, such as pixels, also called web beacons or single-pixel tags/gifs, as well as local or web storage, and other similar technologies. 

• Pixels: Also called web beacons, or “clear gifs,” and single-pixel tags/gifs, or web tags, are tiny graphics with a unique identifier placed on a website or in an email that gather information about your interaction with that website or email. Because of their small size, they are not visible. Pixels can also enable us and third parties to place cookies on your browser.
• Local or Web Storage: Local or web storage refers to a file that is stored locally on your device and is specifically used with video. It includes both your own device storage and browser cache. 

We use the term “Cookie” throughout this Privacy Policy to cover all these technologies. 

a. Types of Cookies 

Cookies are often described by who created and placed them and how long they last. Types of Cookies generally include the following: 

• Persistent Cookies and Session Cookies
  
  • Persistent Cookies: A persistent Cookie stays in your browser and will be read by us when you return. A persistent Cookie helps us recognize you as an existing user, so it is easier for you to return and interact with our Services.
  • Session Cookies: A session Cookie enables you to move from page to page on our Services and allows information that you enter to be remembered. A session Cookie is temporary and is deleted when you close your browser or after a short time. 

• First-Party Cookies and Third-Party Cookies
  
  • First-party Cookies: These are Cookies set by the publisher of the website or online service you are visiting. First-party Cookies may be set either by us or by a service provider at our request.
  • Third-party Cookies: These are Cookies that are set by a party other than the publisher of the website you are visiting.

b. What Types of Information Do Cookies Collect?

 Cookies collect different types of information depending on the type of Cookie and its purpose. Some examples of information that may be collected by Cookies when you use our Services include:

• The pages you visit within our Services;
• The buttons you click on our Services;
• The date and time you visit our Services;
• The amount of time you spend on our Services;
• The Internet Protocol (“IP”) address used to connect your computer/mobile phone to the internet; and
• Your device (such as computer, mobile phone) and connection information such as your browser type and version and operating system.

c. How Do We Use Cookies? 

We, our service providers, and/or agents acting on our behalf, use the following types of persistent and session Cookies (which may be first-party or third-party Cookies) on our Services, subject to your cookie preferences settings:

• Strictly Necessary Cookies: These Cookies are essential because they enable our Services to work properly, and they cannot be disabled. Without these Cookies, some of our Services cannot be provided. These Cookies do not gather information about you for marketing purposes. For example, these Cookies are used to:
  
  • Remember the information that you fill in when performing certain activities on our Services;
  • Pass information from one page to the next, for example when filling out forms;
  • Read your browser and device settings to optimize the display of our Services;
  • Locate and identify misuse of our Services;
  • Load our Services uniformly to maintain accessibility; and
  • Authenticate users and prevent fraud. 

• Functional Cookies: We use functional Cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these Cookies can be used to remember your name or preferences on our Services. Functional cookies include social media cookies. While these Cookies can be disabled, this may result in less functionality during your use of our Services. For example, we use these Cookies to:
  
  • Provide you a personalized experience, such as remembering how you have customized our Services;
  • Remember the information that you fill in when performing certain activities on our Services; and
  • Store your preferences such as language and location. 

• Performance or Analytics Cookies: These Cookies help us understand how our Services are being accessed, used, or are performing. These performance or analytics Cookies may collect information about the content you view, what websites you visit immediately before and after visiting our Services, and your system and geographic information. The information generated by these Cookies will be transmitted to and stored by the applicable analytics services. For example, we may use performance or analytics Cookies to:
  
  • Maintain and continually improve our Services;
  • Keep track of the number of visitors to the pages within our Services;
  • Keep track of the length of time that each visitor spends on the pages within our Services;
  • Determine the order in which a visitor visits the various pages or features within our Services;
  • Identify performance issues with our Services; and
  • Assess which parts of our Services need improvement. 

• Targeting or Advertising Cookies: These third-party Cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. Advertising Cookies are usually placed by advertising platforms that work with other organizations to deliver personalized experiences to you. These Cookies are used to:
  
  • Keep track of how you interact with the advertisements that we serve;
  • Keep track of which advertisements you have already been shown so that you are not always shown the same ones;
  • Keep track of how many visitors click on the advertisement; and
  • Improve reporting on campaign performance. 

d. Targeted Advertising 

Depending on your cookie preferences, our third-party advertising partners may collect information about your activity on our Services using tracking technologies, which include pixels and other Cookies, such as the Meta pixel. Tracking data collected by these third-party advertising partners is used to decide which ads you see and helps us provide more customized advertising and marketing. Depending on your location (derived from your IP address), you may be opted out of tracking technologies that are used for targeted advertising by default. In this case, these tracking technologies will not be enabled unless you choose to opt in. You can opt out of tracking technologies at any time using our cookie preferences manager. 

e. How to Manage or Delete Cookies 

You can exercise your preferences concerning Cookies served on our Services by taking the steps outlined below.

 To learn more about Cookies, including how to manage Cookies and opt-out of Cookies being placed on your devices, please visit 

• Browser Settings 

You may alter the Cookie settings in your browser settings at any time. You may accept all or only certain Cookies. If you disable Cookies in your browser settings, however, you may find that certain sections of our Services will not work. 

• • First-Party Cookies: If you do not want Cookies placed on your device, you can adjust the setting of your Internet browser to reject some or all Cookies and to alert you when a Cookie is placed on your device. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools,” or “Edit” settings). While adjusting your browser setting can prevent the future placement of Cookies, it does not remove existing persistent Cookies.
  • Third-Party Cookies: Modern browsers also allow you to block third-party Cookies using the steps described above for first-party Cookies. 

• The Company’s Cookie Manager 

You can set your preferences by Cookie type directly through the cookie manager available on our Website. If you set your cookie preferences and wish to reset them,  you can clear your cache and reload the Website to access the cookie manager again. 

• Third-Party Preferences Tools and Other Options 

There are several services available that can assist you with managing your Cookie preferences, including industry groups, standards associations, and tools provided by the Cookie providers and social media sites. Please note that FAO has no affiliation with, and is not responsible for, the third party websites. 

• • Google Analytics: You may download the Google Analytics opt-out browser add-on at 
  • You may use the Digital Advertising Alliance (“DAA”) consumer choice tools to apply opt-outs to interest-based advertising and other applicable uses of web-viewing data by DAA participating companies by visiting 
  • You may also manage opt outs through the Network Advertising Initiative (“NAI”) opt-out tool at 
  • Do Not Track: You may turn on the Do Not Track (“DNT”) setting in your browser. To turn on your DNT signal, please visit AII About DNT. Our Services do not respond to DNT signals.
  • Global Privacy Control and Privacy Plug-Ins: You can block cookies used for interest-based ads by installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin and configuring them to block third-party cookies/trackers. For more information, please visit
  • Web Beacons and Pixels: You may avoid web beacons and pixels by disabling the functionality that allows remote images to load in your email account and refraining from clicking on any links in email messages.

9. DO NOT TRACK PREFERENCES 

Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, the Website and Services do not currently respond to browser DNT signals. For information about how the Website and Services respond to Global Privacy Controls, please see the Global Privacy Control and Opt Out Preference Signals section in the California Privacy Notice.

10. THIRD PARTY SOCIAL PLUGINS 

The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button and the Twitter “Follow” button), which let you share actions you take with other media. The use of such features may set a cookie or collect certain information about your device or your interactions with the Services when you interact with them. If you are logged in to your account with the third-party social media provider, the third party may be able to link information about your interactions with the Services to your account with them. You use these social sharing features at your own risk. No security measures, including the privacy settings referenced above, are perfect or impenetrable. We cannot and do not guarantee that the information you share using such features will not be viewed by unauthorized persons. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.